- New Marketing 2 years ago
Francisco J. Pérez-Latre, Ph. D., is Director of International Relations and Assistant Professor of Advertising at the School of Communication of the University of Navarra, Spain. He is also Master of Arts in Marketing Communications/Advertising, Emerson College, Boston (1993), and has served as Academic Director at the Institute of Media and Entertainment, New York. He sits on the Board of the European Foundation for Commercial Communications Education (EFCCE).
He has written eight books and his works include twenty book chapters and fifty-three articles on media management, advertising and communication strategy. Author of “Advertising fragmentation: the beginning of a new paradigm?” in Handbook of Advertising (Routledge, London 2009) and Issues on Media and Entertainment (Media Market Monographs, Pamplona 2006). Some of his articles have been published in international journals like the Journal of Media Business Studies, Journal of Spanish Language Media or The International Journal on Media Management. His research work now focuses on advertising, responsibility and social media technologies.
Read the abstract of the paper Professor Pérez Latre and Professor Esteban López-Escobar presented for STI's What Society Needs from Media in the Age of Digital Communication meeting.